Social Media Marketing - Common Mistakes to Avoid

Social Media Marketing - Common Mistakes to Avoid

Posted by 10-07-2017

Social media marketing is undoubtedly a very powerful business tool used to disseminate information whether for personal or professional purposes. As such, the social media platform has become a popular and ideal choice for business owners who wish to promote and advertise their products or services.


In order to maximise the positive results of your social media marketing efforts, there are common mistakes that you need to avoid:


In order to be very visible, regular posting of social media content is a must. Posting on irregular basis, like once or twice a week, is a mistake that must be avoided at all cost. You need to establish your online presence by posting valuable and useful content, something that would meet the needs of your target audience.


Don't make your audience or followers wait by not responding to their comments or inquiries. Be more proactive and engage your audience effectively. They expect a response so you have to give it to them.


Don't be complacent. Competition in the online arena is very stiff; you need to be creative and competitive in order to survive. Come up with innovative social media marketing campaigns and integrate something that will truly grab your audience' attention. Use humour or be generous in giving away freebies. Give them offers that they would find hard to refuse.


Don't be overconfident. You might be doing all the right things but it also pays to watch your competitors and learn from them as well.

Social media platforms allow people to speak freely and even post anonymously. It is always likely that you will receive negative feedback from time to time. It would be a huge mistake to take these feedback's seriously especially when they are obviously made without real basis. You have to learn how to distinguish which feedback you need to take constructively and which ones you should totally ignore.


Don't harass your audience. Online promotion should advertise to the right audience at the right time and at the right frequency. Do not bombard them with ads every after 5 minutes as these could very well turn them off.


Don't spread yourself too thin. You don't have to be in every social media platform. Know your audience and tailor fit social media marketing suitable to them. Focus on the platform which your audience frequently use and stop wasting time on others.


Do not resort to cheating tactics like spending to pay for your fans, likes, or views. You might think that this will effectively increase your fan base but it won't really generate the expected sales or profit that you need because they're not interested in your products or services in the first place. 

Moreover, cheating could backfire and compromise your social media account because you could get penalised for adopting unnatural practices.

Don't ignore the social media tools that you can use to monitor and measure the effectiveness of your campaigns. All your efforts could all go to waste if you don't find various means to identify which efforts are generating good results and which ones are not really working.


So, to find out more or to see how we can help with your Social Media Marketing efforts please Contact Us.