Posted by Chris Mackie 13-07-2017
Are you in the process of establishing your online presence? Perhaps you've just started to explore the advantages of promoting your business online, or you're planning to revamp your website. Now you're now deciding whether you should invest in a professional-looking, personalised website or go the easy, cheaper route. You might get tempted to just choose a generic template like everybody else does or simply fill in empty boxes and let an automated software do the rest.
While selecting an easy, do-it-yourself template or drag-and-drop theme can initially help you save money, it will most likely hurt your online marketing strategy over the long haul. To help you make the right decision the first time, read the following four essential advantages of having a custom web design.
1. A custom website ranks highly.
Many websites that appear on the first page of search engine results are authoritative and well-customised sites. Personalised sites are search engine friendly and excellently poised to rank well when you use great SEO practices. Expert web designers ensure seamless background coding to help you reach your SEO goals.
On the other hand, it's hard to apply online marketing techniques to websites with generic templates, inflexible layouts and bloated, buggy coding, making it quite a challenge to push these websites upward in search engine results. More importantly, changes you make as your business grows, especially switching templates, web hosts or content management systems, can affect your SEO and drag down your page rank. When you choose an easy website template instead of a tailored web design, you'll likely find it tough to keep up with competitors and fail to move to higher rankings.
2. A custom website looks credible and professional and leads to a higher ROI.
When customers click your website, you want to impress them right away, draw their attention and make them stay. However, when you use a common, overused template, you may just end up driving away your prized website visitors instead of getting them interested in what your business has to offer.
To make a positive impression and turn leads into sales, your website should look professional, present a layout that's easy to navigate and look eye-catching without being tacky. You can achieve all of these with a well-tailored website. Consider your website as a brick-and-mortar store; it's where customers check out your products and services, get a feel of your company branding, and decide whether they feel confident enough to make business with you. It's critical to make sure your website properly reflects the kind of image your business seeks to present.
3. A custom website fits and adapts to your particular business needs.
Creating websites using templates usually results in limited features. When you need e-commerce features later on and your website can't accommodate them, you could end up overhauling your entire web design and spending much more for a complete redesign.
On the other hand, a website that's built to meet your company's needs is flexible and adaptable to your changing demands. An experienced web designer will evaluate the type of features you want to include in your website. You'll be able to expand your site as you go and add new pages and subcategories. As your business and online presence grow, you'll likely have new things added and changed -- and your web designer will consider these factors when building your site.
4. A custom website effectively stands out.
By getting a unique web design, you'll be able to differentiate your company and show what sets you apart from competition. Custom web designers know how to express your brand message through images, colours, words and style. Unlike do-it-yourself templates that are aimed toward niches and industries rather than individual firms, a personalised design is made just for your business -- it will incorporate your company's branding, highlight your company's strengths and convert visitors into customers.
It also will be difficult to imitate. A website that relies on a template is easy to copy, as competitors can simply purchase the same template. In contrast, if your personalised website becomes popular and successful, your rivals will find it tough to replicate your site.
Overall, getting a custom site is a smart decision that can help solidify your online presence. When you take the right steps and do not scrimp on important marketing expenses, you'll be able to accomplish your internet marketing goals more effectively and save yourself from frustrating headaches later.
Just remember to choose the right service provider, and do some